Discover premium baby essentials by Loveinno — proudly designed in the USA.
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Emily Hartman, a designer and mother of two from California, founded Loveinno with a heartfelt vision: that baby products should not only meet the highest standards of safety and functionality, but also embody beauty, simplicity, and emotional warmth. As a parent, Emily understood firsthand the deep desire to give children the very best—products that feel as comforting and nurturing as a parent’s touch.
Her design philosophy was deeply influenced by Scandinavian minimalism, known for its elegance, practicality, and gentle colors, as well as the relaxed, affectionate spirit of American family life. She believed that everyday baby essentials—bottles, teethers, feeding sets—could be thoughtfully crafted to spark joy for both parents and children, without ever compromising on quality or usability.
With a background in industrial design and a passion for early childhood wellness, Emily assembled a team of experts in child development, product safety, and eco-friendly materials. Together, they built Loveinno into a brand that now serves families worldwide, offering peace of mind to new parents and playful delight to growing babies.
At the heart of it all remains Emily’s unwavering belief: every baby deserves love, and every parent deserves confidence.